• Most universities are treating AI as a technology challenge. It’s a leadership challenge.

    Institutions are facing pressure to “do something” about AI. But pilot projects, policy documents, and vendor demos don’t build institutional capability. They create dependency. The AI Transformation Roadmap (AITR) enables university leaders to lead institutional AI transformation directly.

  • What is AITR?

    AI Transformation Roadmap (AITR) is a strategic coaching methodology that helps large, complex organisations transition from AI experimentation to systematic capability building.

    It includes:

    • Clear frameworks for decision-making across your institution
    • Practical tools to assess opportunity and risk systematically
    • Governance structures that enable speed without chaos
    • Internal capacity to evaluate expert advice critically

    AITR enables leaders to develop their internal AI transformation capabilities while reducing reliance on external consultants.

  • Why This Matters Now

    Universities are at a pivotal moment

    "Many universities are siloing the challenges they face. Developing AI strategies that are defensive and insular, rather than harnessing these to support their wider civic and economic roles."

    Professor Michael Young, NCEE

    "It is no longer something you can treat as experimental or optional. It must be strategic, sustainable, coherent, and aligned with institutional goals."

    Jisc’s National Centre for AI

    The window for strategic action is closing. The question isn’t whether to act. It’s whether you‘ll build the capability to lead AI transformation, or be led by it.

  • How It Works

    Five steps to AI governance, clarity, and institutional confidence

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    Readiness Assessment

    Assess your AI maturity across 9 domains to identify priority gaps and exposure points.

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    Opportunity Mapping

    Map activities across the AI Opportunity Matrix with evidence-validated priorities and ROI.

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    Knowledge Base

    Gather evidence around your priorities and build foundational knowedge that grows over time.

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    Strategic Dashboard

    Build a live, interactive dashboard that tracks AI readiness, initiatives, and progress and runs offline.

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    Capability Transfer

    Get the tools, methodology and know-how to run your AITR without dependency.

  • What You Gain

    Strategic capability, not just technical knowledge

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    AITR helps you build these critical leadership capabilities:

    • Frame AI problems clearly when the solution space is ambiguous.
    • Experiment and learn at speed without breaking what works.
    • Question assumptions, including expert advice and vendor claims.
    • Make strategic decisions with incomplete information.
    • Build organisational learning that compounds over time.

    AI is moving fast, but these strategic capabilities will outlast any technology cycle.

  • Who We Are

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    Peter Kerr

    Co-founder

    Peter has three decades of experience working alongside executive teams from scaling startups, to FTSE 100 firms specialising in helping leaders make sense of change. He has worked with the University of East Anglia for over 10 years on a graduate employability strategy and brings a practical, grounded approach to the intersection of strategic capability and technological disruption.

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    Des Kennedy

    Co-founder

    Des has spent 30+ years helping organisations navigate change. An experienced professional in the fields of communication, digital design and organisational development, he provides expertise to leadership across diverse sectors, including technology, L&D, education, manufacturing and healthcare. A creative and critical thinker, he brings high-impact contributions to every project he undertakes.

  • Ready to Start?

    Whether you’re exploring strategic options or ready to build internal capability, we’re here to help.